Instagram to Begin Testing Native Advertising
Background Instagram recently announced that it would begin testing a native advertising product in the coming week. Native advertising is content that is provided in the context of a user’s...
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Ad Rank Gets a Revamp
Background Ad Rank has been a fairly steady metric over the years – it determines your position on Google Search by multiplying your bid by the Quality Score of each keyword. Quality Score is, of...
View ArticleGoogle’s Local Results Carousel
Background Though Google has highlighted results above the local search results — also known as a carousel — since August of 2012, this year they expanded that concept to certain entertainment, travel...
View ArticleFacebook Drops “Sponsored Stories” From Its Ad Offering
Background Facebook recently announced it would officially discontinue the entire library of Sponsored Stories ad formats by April 9, 2014. What Are Sponsored Stories? Sponsored Stories are distinct...
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Yahoo Gemini – Combining Mobile & Native Advertising
Background On Feb. 19, 2014, Yahoo unveiled Yahoo Gemini, a new platform for managing mobile and tablet traffic exclusively for Yahoo properties. The platform consolidates two unique ad formats: (1)...
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Google Shopping Campaigns – The Migration from Product Listing Ads
Background Google’s Shopping campaigns offer a simplified, retail-centric experience for campaign management over what exists with Product Listing Ads (PLAs). Google recently announced that Shopping...
View ArticleGoogle Removes Query Data for Paid Ads
Background Over the past couple of years, Google has taken steps to remove search query data from being passed along to advertisers and site owners, starting in 2011 with the news that organic search...
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Facebook to Launch New Targeting, With Eye on FIFA World Cup
Background On April 18, Facebook announced a new targeting cluster specific to the upcoming World Cup, and it is quite a significant move for the Social giant as it looks to boost its reputation as a...
View ArticleEmotions and Facebook: A Simple Research Study or Cause for Concern?
Facebook recently unleashed details surrounding a secret emotion manipulation study they ran, and the study has been the cause of recent uproar amongst both the media industry and the American public....
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Who Are These Searchers? Audience Targeting in Paid Search
Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content. However, over the...
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